Being the largest social media platform in the world, Facebook is the best place to attract the right customers and boost your eCommerce sales.
Yet, too many eCommerce business owners are still unsure about trying Facebook.
But, if properly used, Facebook can be highly beneficial for any kind of eCommerce business.
According to research, the largest number of eCommerce orders come from Facebook with a whopping %152 ROI.
So, if you’ve not yet started to use Facebook, then chances are you’re losing a lot of opportunities to make more sales.
But, to help you out, we’ve listed 5 sure-fire and straightforward ways you can easily drive more eCommerce sales from Facebook.
5 Easy Ways to Boost eCommerce Sales using Facebook
With 2 billion+ monthly active users, Facebook has become the biggest social media marketplace where brands can easily connect with their potential customers.
What’s even more surprising is that Facebook is also the second biggest traffic source after Google. And the best part is, there are lots of different ways Facebook can help you attract more customers and boost eCommerce sales.
Below are top 5 ways to boost sales using Facebook ads for eCommerce.
1 - Offer a Discount
This is a must-do for every type of eCommerce business. You see, us humans love discount offers, and sometimes even if a customer is not actively looking to purchase a specific product may end up buying it just because of a discount.
So, on your Facebook page, you should definitely create and highlight new discount offers on your products regularly.
For example, if you’ve recently launched a new product, you can offer a limited discount offer to attract new customers and increase your eCommerce sales.
All you’ve to do is make sure that the discount you’re planning to offer grabs customers’ attention, but at the same time, it is also not disadvantageous to your eCommerce business otherwise, you’ll end up undermining your business for short-term success.
2 - Run Retargeting Campaigns
If you already have an eCommerce business, then you probably know that most potential customers abandon their carts. 72% to be exact.
And without retargeting, only 8% of these customers come back to complete the purchase process. That’s a lot of opportunities missed since those customers already expressed their interests in your products.
So, how can you get most, if not all, of them back?
Answer: Run a retargeting campaign.
Research by Wishpond already found that 70% of visitors who are retargeted using display Ads are highly likely to convert.
Facebook Shop Integration extension.
The extension will allow you to directly sync your eCommerce store products with Facebook Shop, list your products category-wise, and redirect Facebook users to your checkout page.
This will drastically increase the chances to reach more potential customers and make more sales.
Conclusion
So, what do you think about using Facebook for your eCommerce business now? We hope that the above-mentioned strategies will help you to give your eCommerce sales a boost it needed.
And remember, just because the initial attempt was unsuccessful, it doesn’t mean you should give up. Facebook is a massive platform with all sorts of audiences, so it will take several attempts to find the right target audience.
So, keep learning from your failed attempts and improve your Facebook marketing strategy to finally achieve success and boost your eCommerce sales.