eCommerce companies continue to struggle with abandoned carts, which prevents them from making the most of their potential sales. Magento shops must embrace best practices for abandoned cart emails to recover lost sales. The average shopping cart abandonment rate is 70.19%, as observed. This blog contains all you need to read to enhance your Magento store sales and lower cart abandonment rates.
What is Abandoned Cart Email?
An abandoned cart email is sent to customers who have placed products in their shopping cart but have not completed their purchase. Customers who may have been preoccupied and neglected to complete their purchase will receive a pleasant reminder from the email. It’s a surprisingly effective tactic that online companies utilise to keep customers and increase revenue.
A recent survey found that businesses using cart recovery emails bring in an average of $5.81 in revenue per recipient while recovering between 3% and 14% of lost transactions.
Best Abandoned Cart Email Strategies for Magento 2 Store
Here are the best abandoned cart email best practices (strategies) for your Magento 2 store.
1. Focus on a Single Product
To emphasise just one product in your email is one of the best-abandoned cart email strategies. Showcase what they left behind instead of overloading the potential buyer with various possibilities. Create a persuasive email centred on the product, emphasising its advantages and differentiators. Here’s an example:
Subject Line: Avoid Missing Out on the Ideal Summer Dress!
Mail Outline:
a. Abandoned dress image
b. The headline is intriguing: “The Dress of Your Dreams.”
c. a succinct breakdown of the dress’s attributes
d. A catchy CTA that reads, “Complete Your Purchase.”
2. Building Trust, One Email at a Time
Trust has great significance in today’s time. Your communication about abandoned shopping carts should be credible and professional. Remember to mention trust indicators, including client testimonials, security badges, and professional credentials. Make customers feel good about the transaction they made.
3. Mobile Responsive Emails
In 2023, Mobile devices account for a huge percentage of internet sales. Your abandoned cart email should, therefore, be mobile-friendly. To ensure that your email templates operate on all displays and don’t have any display issues, test them on various devices. A flawless and attractive mobile experience can significantly increase your Magento store conversions.
4. Focus on Loyalty Programs
Dependable customers are more likely to complete their orders and return. Thank your devoted consumers in emails regarding abandoned carts. To encourage customers to return and purchase from your store, give them exclusive discounts, early access to deals, or rewards through a loyalty programme.
6. Install an Abandoned Cart Email Magento Extension
Users of Magento 2 can recover possibly lost sales by utilising the strength of the Magento 2 Abandoned Cart Email Extension by MageDelight. With the help of this feature-rich extension, businesses can easily send personalised email reminders to customers who have left their shopping carts, luring them back to finish their transactions. The extension is a crucial tool for lowering cart abandonment rates and increasing eCommerce revenue since it provides flexibility in creating attractive email content, scheduling follow-ups, and analysing the performance of the campaigns.
Final Words
Enforcing these Abandoned Cart Email Strategies in your Magento store will boost your revenue by improving the lost sales. Choosing an Abandoned Cart Email Extension for your Magento store is the cherry on the cake. Therefore, use these strategies to win back your customers.
Check our Front and back-end demos to explore more exciting features of our Magento 2 Abandoned Cart Email Extension.
Also, you can refer this Abandoned Cart Email Extension for Magento 2’s FAQ Page for most common questions and it’s answers.
And if you need our professional assistance, feel free to contact us anytime.