Add Snapchat Pixel to Magento 2
Tags snapchat pixel magento 2 extension Snapchat Pixel add snapchat pixel

Snapchat has grown far beyond its roots as a playful social media app for sharing disappearing photos and videos. Today, it stands alongside giants like Facebook, Instagram, and TikTok as a powerful marketing platform for businesses. With over 443 million daily active users as of 2024, Snapchat offers brands a unique opportunity to reach younger audiences, especially Millennials and Gen Z, through engaging, interactive content.

Number of Active Users on Snapchat

However, simply running ads is not enough for eCommerce businesses. To make the most of Snapchat advertising, you need accurate data to understand how users interact with your store. This is where Snapchat Pixel comes in.

Snapchat Pixel is a tracking tool that allows you to monitor user behavior on your website after they engage with your ads. By tracking actions like page views, product clicks, and purchases, you gain valuable insights to optimize your campaigns and boost conversions.

In this blog, we will walk you through how to add Snapchat Pixel to your Magento 2 store so you can track conversions, retarget customers, and grow your business effectively.

Table of Contents


What is Snapchat Pixel?

Snapchat Pixel is a piece of JavaScript code that tracks the actions users take on your website after engaging with your Snapchat ads. It helps you understand customer behavior, measure ad performance, and retarget potential buyers. The Ridge achieved a 55% reduction in acquisition costs by utilizing the Snap Pixel.

Key Benefits of Snapchat Pixel Integration:

  • Conversion Tracking: Measure how well your Snapchat ads convert visitors into customers.
  • Audience Retargeting: Reconnect with users who visited your site but didn't make a purchase.
  • Optimized Ad Campaigns: Use data to improve ad targeting and maximize ROI.
  • Data-Driven Insights: Gain valuable information about customer interactions and preferences.

How Snapchat Pixel Works Diagram

How to Get a Snapchat Pixel Code?

To get the Snapchat pixel code, follow these steps:

  1. Access Snapchat Ads Manager and sign in to your account. Click Pixel from the left-side menu.
  2. If you don’t have a pixel, create one by entering a Pixel Name. If you already have a pixel, select it from the list.
  3. In the Pixel Details, click on Set Up Pixel.
  4. When the pop-up appears, choose Pixel Code.
  5. When prompted to select a connection method, choose Manual Setup.
  6. In the Event Source Setup, select the Funnel Events you want to track (e.g., page views, purchases).
  7. You can select multiple events across different stages. Click Next to proceed.
  8. Copy the Snap Pixel Base Code.

How to Add Snapchat Pixel to Magento 2?

Follow the steps below to Add Snapchat Pixel in Magento 2.

Step 1. Install the Snapchat Pixel Extension

The first step is to install the Snapchat Pixel extension provided by MageDelight.

  1. Download the Snapchat Pixel extension package from MageDelight.
  2. Unzip the file and upload its contents to the root directory of your Magento 2 installation.
  3. Install the Extension via SSH.

Step 2. Configure Snapchat Pixel in Magento Backend

After successfully installing the extension, the next step is configuring it in the Magento backend.

  1. Go to Stores > Configuration > MageDelight > Snapchat Pixel.
  2. Set Enable to Yes to activate the extension.
    Configure Snapchat Pixel in Magento Backend
  3. Cookie Consent-Based Tracking: Set to Yes to collect data only after user consent.
  4. Enable Deferred Script Load: Activate this to improve page load speed.
  5. Product Identifier: Choose how products are tracked (e.g., SKU or ID).
  6. Share Categories: Set to Yes to share category data with Snapchat.
  7. Enable Logs: Set to Yes to track and monitor frontend event data.

Step 3. Auto Delete Logs

  1. Auto-Delete Logs Older than Days: Enter how many days you want to keep logs.
  2. CRON Frequency: Choose how often logs are cleaned Daily, Weekly, and Monthly.
    Auto Delete Logs

Step 4. Connect Your Snapchat Pixel

You need to link your Magento store to your Snapchat Business account to start tracking.

  1. Log in to Snapchat Ads Manager.
  2. Copy the created Pixel ID.
  3. Connect Your Snapchat Pixel
  4. In the Magento backend, go to MageDelight > Snapchat Pixel > Manage Pixel IDs.
  5. Click Add New Pixel and fill in the following details:
    1. Set the Status to Yes. 
      Add New Snapchat Pixel ID
    2. Paste the Pixel ID from Snapchat Ads Manager.
    3. Select the relevant store view.
    4. Choose Grand Total or Sub Total.
    5. In the Exclude Orders with Zero Value, set to Yes if needed.

Step 5: Configure Event Tracking

Snapchat Pixel allows you to track user actions on your store.

  1. Enable the events you want to track, such as:
    1. Page View
    2. Add to Cart
    3. Initiate Checkout
    4. Purchase
      Configure Event Tracking
  2. Set Enable Conversion API Tracking to Yes.
    Enable Conversion API Tracking
  3. Enter the Access Token from your Snapchat Business account.

Step 6: Monitor Real-Time Logs

Tracking your data in real time is essential to ensure everything works correctly.

  1. Go to MageDelight > Snapchat Pixel > Real-Time Logs.
    Monitor Real-Time Logs
  2. You can see detailed event data such as Event Name, ID, and Timestamp here.

Step 7: Verify Pixel Installation

After configuration, checking if the Snapchat Pixel is functioning properly is essential.

  1. Install the Snap Pixel Helper browser extension.
  2. Visit your store and perform actions like adding a product to the cart.
    Verify Pixel Installation
  3. Open the extension to verify the pixel data. 

Benefits of Snapchat Pixel for eCommerce Business

Here are the benfits that Snapchat pixel offers to eCommerce businesses who wants to leverage Snapchat ads and boost sales.

1. Accurate Conversion Tracking

Snapchat Pixel helps businesses track users' interactions with their website after clicking on a Snapchat ad. Whether it is a product view, an add-to-cart action, or a completed purchase, you can monitor every step of the customer journey. This data allows you to measure the success of your campaigns and make informed marketing decisions.

2. Optimized Ad Performance

With the data collected by Snapchat Pixel, you can refine your ad targeting and optimize your campaigns. By understanding which audiences engage the most with your brand, you can allocate your budget more effectively and focus on strategies that drive the best results.

3. Retargeting Potential Customers

Not every visitor purchases their first visit. Snapchat Pixel enables you to retarget users who have previously interacted with your website but did not convert. This increases the chances of turning interested visitors into loyal customers.

4. Deeper Customer Insights

Snapchat Pixel provides valuable insights into audience behavior, preferences, and purchase patterns. These insights help you create more personalized and engaging marketing campaigns.

5. Increased ROI

Snapchat Pixel helps businesses improve their return on investment (ROI) by tracking performance and optimising campaigns based on accurate data. You can reduce wasted ad spend and focus on strategies that drive real growth.

Conclusion

With Snapchat massive and highly engaged user base, your business has the potential to reach customers in a more personal and impactful way. But running ads without proper tracking is like shooting in the dark. By following the steps outlined in this guide, you can implement Snapchat Pixel in your Magento 2 store and start making data-driven decisions.