If you want your website and business to perform well, it is imperative to employ first-class SEO tactics. There are countless SEO tools available in the marketplace. They help marketers with multiple tasks like keyword research, crawling and indexing, on-page SEO, link building, mobile SEO, and many more.
In this blog, we shall talk about the most powerful, free SEO tools categorized across 10 different categories, namely:
If you want your website and business to perform well, it is imperative to employ first-class SEO tactics. There are countless SEO tools available in the marketplace. They help marketers with multiple tasks like keyword research, crawling and indexing, on-page SEO, link building, mobile SEO, and many more.
Table of Contents
In this blog, we shall talk about the most powerful, free SEO tools categorized across 10 different categories, namely:
First, let’s start with keyword research tools.
I. Keyword Research Tools
The first step of content marketing for any business is to generate content ideas. But how to get content ideas, that’s the real question. And keyword research is the answer. The right keyword research tools let you know the keywords your audience is looking for, their volume, and the difficulty level for ranking them. Here are the best keyword research tools available for free.
1. Ubersuggest Keyword Research Tool
Ubersuggest offers a free keyword research tool that lets you find a list of useful keywords, including high-volume head keywords and low-volume long-tail ones. You will also get access to keyword volume, trend, and ranking difficulty. It will help you find all the related terms, questions, keywords with prepositions, and comparison keywords. Boost your content strategy by using Ubersuggest to write about things people are truly interested to read.
2. Google Trends
Google Trends helps study the search trends for different queries across a particular geographical area and over a specific duration. It gives you related keywords or search terms in addition to their popularity. You can use Google Trends for comparative keyword research and to discover event-triggered spikes in keyword search volume. For example: In the western countries, searches for “holiday marketing” would peak in the months of September to December.
3. Google Keyword Planner
With insights like ad campaign keywords and average monthly search volume of paid keywords, Google Keyword Planner is one of the best free SEO tools for keyword research. Google Keyword Planner works like Google Trends as it lets you search for keywords specific to a geographical area. This feature comes in handy when you want to target an audience from a particular region.
4. Google For Creators
Google For Creators has a suite of products like Search Console Insights and Site Kit. While the former provides content creators with important data to facilitate decision making and content enhancement, Site Kit informs you how people find and use your site. It also gives you insights into how to improve and monetize your content directly in your WordPress dashboard.
5. Exploding Topics
Exploding Topics allows you to identify exploding topics before they go viral. It analyzes hundreds of searches, conversations, and mentions across the digital world. With their trend-spotting algorithm, you can discover industries, products, and categories under the radar, months or years before they become a trend.
II. Language Tools
Content is an important part of effective SEO strategy. The more impactful your content, the brighter will be your chances to rank on search engines. With the right language tools, you can check the content for grammar,typos, as well as plagiarism. It will also help you enhance the readability of your content.
6. Grammarly
Grammarly serves as a powerful language tool to find grammatical errors, spelling mistakes, and typing mistakes. It lets you check for plagiarism and edit the duplicate content. In this tool, you also get clarity improvements so that your message is easy to understand and more concise. It will strengthen the relationships with the reader by suggesting the right tone. With the advent of AI, many people use AI tools to generate content. While the free version allows you to detect AI-generated content, the Pro version also gives you the feature of humanizing it.
7. Hemingway Editor
Hemingway Editor is a classic grammar tool that highlights complex sentences and common errors. It will help you enhance the content readability by pointing out the complicated phrases. The tool also helps you reduce the adverbs, statements in passive voice, and other weakening phrases.
8. Small SEO Tools
Small SEO Tools is a complete set of tools that offers spell checker, word counter, plagiarism checker, and free grammar checker. It helps in crafting compelling content that attracts more readers. It eradicates punctuation, spelling, syntax, and other English errors from your content.
9. Google SERP Snippet Optimization Tool
Google SERP Snippet Optimization Tool allows you to preview the title, description, and URL as it will be visible in the search engine results. Accordingly, you can optimize the SERP snippets for better click-through rates. It will allow you to increase your organic search engine traffic for a specific keyword.
III. Crawling and Indexing Tools
Using the right crawling and indexing tools will let your site rank in search results. The best free online SEO tools that help with this are:
10. Onpage Hero
Onpage Hero is a powerful tool that makes the most important onpage SEO data available in your Google Analytics (GA) account. With the free version, you can add up to 3 SEO metrics to your GA account for unlimited domains.
11. Screaming Frog SEO Spider
Running as a small desktop application, Screaming Frog SEO Spider crawls a website’s links, images, CSS, and much more from an SEO point of view. This tool lets you know what a search spider would see when it crawls a website. You can crawl up to 500 URLs with the free version.
IV. Local SEO Tools
Local SEO allows your business to get discovered by local searchers. It increases your visibility in local search results on Google. If your business has a physical location or caters to a particular geographical area, local SEO can be extremely beneficial for you. Here are the free SEO marketing tools that enable local SEO.
12. Google My Business (GMB)
Google My Business is the ultimate free SEO tool that helps in improving your business’ local ranking. It will give the search engine correct information about the business location and their active hours. You can also add products and photos to enhance the listing further. Ask your customers and store visitors to leave reviews on your GMB profile to build credibility and gather social proof.
Here’s how Google My Business profile for Bruce cafe looks like.
13. BrightLocal
It is quite impossible that you haven’t heard about Brightlocal if you are in the marketing sector. It is a popular free tool for SEO that helps improve your local rankings. With this tool, you get a free trial for seven days without any credit card requirements. The tool offers Google business profile management, rank tracking, competitor analysis, local SEO audit, and Name-Address-Phone Number (NAP) consistency.
Image Source: BrightLocal
14. Moz Local
Moz Local comes with effective business listing and review management tools that take the online visibility to the next level. It also offers sentiment analysis, notifications capabilities, Google and Facebook integration, social posting, etc. With this tool, you can sync the business information on the online directories and channels with automatic deletion of inaccurate listings. You can carry out all the local SEO functions through a single dashboard through Moz Local.
Image Source: Moz Local
15. Whitespark
With Whitespark, you get a suite of local SEO features like review checker, Google review link generator, and a local SEO checklist. It also creates a QR code for the review link so that you can share with your customers and get maximum reviews. With these reviews, you can build a positive brand reputation and encourage word-of-mouth publicity.
16. SEMrush The Listing Management Tool
SEMrush, the listing management tool helps you in finding and fixing NAP listing consistency issues of your local business throughout the online directories. It gives you all the listings with issues and the average ratings of the customer reviews.
17. Localo
Through Localo, you can reach new customers in your area while enhancing your business profile’s rankings and visibility. Their free local rank checker helps you stay up-to-date and react instantly when your competitors catch up. Localo uses AI to implement local search marketing strategies. It has the most user-friendly feature to manage local SEO listings.
Image Source: Localo
18. Birdeye
Birdeye gives you the functionality to scan your business for free. It gives you insights into fixing business listings on 50+ websites. It also allows you to compare your Google rank with the competitors and learn how to get ahead of them. This tool helps increase the online visibility and leads to a better brand reputation.
V. Mobile SEO Tools
With mobile SEO tools, you can make your website mobile friendly. It will enhance the readability of the content on all devices, including mobile phones. Here are the tools that can help you with this.
19. Mobile Friendly Test by SmallSEOTools.com
Google considers mobile responsiveness as an important search engine ranking factor. Therefore, you ought to ensure that your website renders well across mobile devices. Mobile Friendly Test helps you employ a mobile site test that displays the website’s mobile responsiveness score. According to this score, you can decide whether your website is offering a smooth experience for mobile users.
VI. Link Building Tools
Link building is an SEO strategy that can boost your website ranking and bring more traffic. With link building tools, you get backlinks from other high quality websites that establish your brand as trustworthy and authoritative. When users click on a backlink to your website, they may explore your website further. Let’s take a look at the tools that amp up your link building efforts.
20. Hunter.io for Finding Emails
With the help of Hunter.io, you can find email addresses and effectively conduct outreach. In this process, you get in touch with webmasters for an inbound link back to your website. The only problem with this method is getting the correct contact information. In case your email fails to reach the right person, you won’t get a response and it will ruin all your efforts to bring backlinks.
Hunter.io lets you find the email addresses related to any website. Just type in the URL of the company to start your search. This tool also offers the feature of email verification. It lets you know if the email is active and in use. A free Hunter.io account offers 50 free searches a month.
21. Snov.io
Snov.io lets you find email addresses and build drip campaigns for outreach purposes. The tool allows you to scale your outreach efforts and track your emails. With the tool, you also get an automated follow-up feature that helps you stay in touch with potential webmasters and prospects. Email verifier is another feature you get with Snov.io. Just upload a list of emails and you will get it verified against the database of more than 90 million verified email addresses. The free version of Snov.io gives you 50 monthly credits and 100 drip campaign recipients. It also gives you access to all their features in the free version itself. As your business grows, you can upgrade the plan. Moreover, you can switch to a yearly plan and get two months free.
22. BuzzSumo
BuzzSumo serves as a content marketing platform to find high-performing content. It gives you insights into Facebook and Twitter shares, engagement scores, and the number of links an article has. With this information, you will be able to recognize content others are sharing and linking to. The tool also helps in finding industry influencers. BuzzSumo provides a free 30-day trial but if you want to continue using their features, upgrade to one of their paid plans. It starts at USD 99 for a month.
23. Ahrefs Backlink Checker
Ahrefs has the second most active web crawling platform after Google. They have the best backlink database in the industry and their backlink index is updated with fresh data every 15 minutes. With the free tool, you get a list of the top 100 backlinks of any webpage or domain in addition to anchor text and linking website’s domain rating. It allows you to build backlinks to your website through link intersection.
VII. SEO Extensions
Google Chrome extensions have made lives a lot easier for marketers. There are several SEO extensions that serve different purposes and offer insights into the website performance. Let’s take a look at the most popular extensions available on Chrome Web Store.
24. MozBar
The Moz SEO toolbar is a free Chrome extension that offers information like Page Authority, Domain Authority, Brand Authority, and Spam Score. You can quickly access and compare link metrics, analyze on-page elements, review ranking keywords, and much more and that too without having to open a new browser tab. The Page Optimization feature comes with a free SEO checker to evaluate how well a page is optimized for a target keyword. It will also detect what is helping or hurting the Page Score. This extension comes in handy for verifying that the schema is appropriately formatted and easily parsed.
25. Racoon SEO Link Checker
Racoon SEO Link Checker automatically checks the presence of links on web pages and offers a summary report. Here are the link management features offered by the extension:
- Detection of nofollow and sponsored attributes in links
- Detection of noindex meta tags on page
- Checking X-Robots-Tag headers for indexing status
- Checking whether the page is indexed in Google search results
- Instant scrolling to the detected links
- Copying link details to the clipboard
- Specification of the domains to check or exclude
- Exporting the report with essential link data to Google Sheets
26. Glimpse
Glimpse is a free SEO extension that offers insights like:
- Absolute search volume (real-time): Uncover number of daily searches for any keyword over 20+ years
- Discover trends: Detect high-growth keywords in any category/niche before your competitors
- Tracking & alerts: Track hundreds of keywords and get alerted when they spike
- Growth metrics: Instantly identify the growth of trends
- Seasonality: Understand seasonal patterns and what influences them
- Forecast: Reveal the next year of search patterns
- Extensive long-tail data: See what people are searching alongside any term
- Export data: Export Google Trends data to Google Sheets at a click
- Channel breakdown: Check the social platforms a keyword is most mentioned on
Glimpse is used to:
- Get rich trend insights for SEO/keyword research, PR, investing, and market research
- Identify early opportunities in eCommerce and product development
- Publish in-demand content before the trend dies down
- Adapt to market shifts in time by staying abreast with the industry trends
27. SimilarWeb
SimilarWeb Chrome extension gives you access to instant website analysis and SEO metrics. It allows you to track the following metrics:
- Visits Over Time: Informs about the number of visits a website gets over time, its bounce rate, the number of pages visited per session, the number of monthly website visits, and a user’s average duration
- Top Keywords: Get insights into the top-performing keywords for a website
- Website Rank: Know the rank of a website globally, country-wise, and category-wise
- Geography: Check the top countries bringing traffic and the percentage of visits from every country
- Traffic Sources: Understand the source of the competitors’ traffic, like search, email, social, referrals, and display ads
28. Schema Builder for Structured Data
Through this extension, you can easily build validated json-ld structured data markup for a webpage. You no longer have to learn each Schema type, the elements required vs recommended, or stress about errors and issues.
29. Conductor
Conductor for Chrome - SEO Extension is an SEO extension that offers the following features:
- Get insights into page performance and identify topic opportunities
- Enhance website visibility and performance by optimizing it
- Facilitate better collaboration across different teams
- Auditing the web pages from technical aspects
- Finding ranking keywords of a particular webpage
Image Source: Conductor for Chrome - SEO Extension
30. SEOQuake
SEOQuake serves as a powerful SEO toolbox offering the following benefits:
- It allows you to organize on-page SEO audit in no time
- You can check the internal and external links, including URLs, anchor texts, and link types
- The tool allows you to compare domains and URLs in real time
- You can export all this data into a dynamic and fully adjustable report
It has a user-friendly interface. So, you can adjust the display according to your preferences.
31. SEO Minion
SEO Minion is one of the best SEO marketing tools. The functionalities include on-page SEO analysis, broken link analysis, Google Search simulator, and data extraction from the SERP. It also checks hreflang tag validity and the presence of return tags. Through this free Chrome extension, you can analyze the differences between the HTML source code and the rendered DOM to check whether the JS library is leading to SEO-related issues.
32. Keywords Everywhere
Keywords Everywhere is the best Google Chrome extension to look for data related to keywords for different search engines and websites. With the tool, you can know about the keywords, their volume, CPC, and 12-month trends of the queries on 15+ websites like Google Search Console, YouTube, Amazon, and more. Also, it helps you in finding the related terms and keywords from the seed term. It lets you understand the competition too.
With the free version, you get:
- 200+ prompt templates optimized for ChatGPT, Gemini, and Claude
- The most popular hashtags for Instagram
- The engagement metrics for Instagram influencers
- Pinterest metrics like pin data, search insights, trend chat, and related trends
- Engagement metrics for Twitter accounts
- YouTube Summary with the help of ChatGPT, Gemini, and Claude
33. Keyword Surfer
Keyword Surfer lets you generate a list of keyword ideas related to the search term in addition to their volume. It is a completely free Chrome extension overlaying the Google SERP with vital information pertaining to the search term like volume and CPC. Moreover, you also get insights like the total word count and exact keyword occurrences in every search result. If you are looking for related keywords and estimating the average word count of the top-ranking pages, count on this extension.
Image Source: Keyword Surfer - SEO Chrome Extension
VIII. WordPress SEO Plugins
WordPress is one of the most popular Content Management Systems. It is easy to use and has a suite of comprehensive features. It also has a number of SEO plugins that come to the aid of marketing professionals. We have discussed a few of them here.
34. Yoast SEO
Yoast SEO has a number of useful features that help improve the site’s friendliness to search engines. It offers automated technical SEO enhancements, advanced XML sitemaps, title and meta description templates, integration of Schema.Org, SEO analysis, etc. It helps in overall SEO optimization of WordPress and content SEO analysis. It guides you in drafting keyword-rich content that holds a brighter chance at ranking in the search engines.
Image Source: Yoast SEO for WordPress
35. Redirection
Redirection helps in managing 301 redirections, monitoring 404 errors, and sorting out any other errors on your website. It enhances your site ranking by resolving the loopholes. Whether your website has a few redirects or countless redirects, this plugin serves as the best redirect manager. And the most noteworthy point is that you don’t need to have any Apache or Nginx knowledge to create and manage redirects for your website. You can also redirect based on certain conditions like:
- Login status: Redirect only if the user is logged in or logged out
- WordPress capability: Redirect if the user can perform a particular capability
- Browser: Redirect in case the user is on a specific browser
- Referrer: Redirect if the user visited the page from another page
- Cookies: Redirect if the user has set a certain cookie
- HTTP Headers: Redirect according to a HTTP header
- Custom Filter: Redirect based on your WordPress filter
- IP address: Redirect if the client IP address matches
- Server: Redirect if another domain is hosted on the same server
- Page type: Redirect if the current page is a 404
Looking for more details and documentation? Read here>>
36. Site Kit by Google
Site Kit by Google is Google’s official WordPress plugin. It helps integrate Analytics, AdSense, PageSpeed Insights, and Search Console directly into your WordPress admin area. It comes with a single dashboard consolidating data from multiple Google tools. It simplifies the monitoring of website performance, visitor behavior, and monetization metrics. Because of this centralization, you can improve your SEO strategy by making better decisions.
The salient features of this plugin are:
- It smoothly connects main Google products such as Analytics and Search Console, and helps integrate additional services like Tag Manager.
- It gives you information about the website performance from PageSpeed Insights according to the Core Web Vitals metrics.
- It offers real-time insights into the traffic and keyword rankings over the last 28 days.
37. SmartCrawl
SmartCrawl is a free WordPress SEO plugin that scans your website and looks for ways to optimize the content. It makes the content more discoverable by search engines. This plugin helps prevent human error and improve the link structure, tags, descriptions, images, anchors, and sitemaps. With this tool, you can run content analysis in the post and page editor. Marketers love this tool as it comes with a one-click setup wizard and offers so many useful features. The Smart Page Analyzer scans pages and posts for readability and keyword density. It also makes suggestions to improve the content.
IX. Tracking, Analytics, and Reporting Tools
Use tracking and reporting tools to keep a check on the website performance and how customers are interacting with your brand. In this section, we have shed light on the best SEO marketing tools used to analyze different SEO aspects of your website.
38. Google Analytics
Google Analytics is the ultimate web analytics and reporting tool. It offers insights into everything you need to know about website performance, rankings, users, and their behavior on your website. It also offers event-based tracking. With the help of this tool, you can understand the complete buyer’s journey. You can also integrate it with other Google solutions to get a clear picture of the marketing efforts.
39. Google Search Console
Google Search Console allows you to analyze your website’s ranking on the search engine ranking pages. It gives you information about rank positions, volume, and click-through-rate for various keywords. According to these results, you can resolve the issues and get your website ranked higher in Google Search results. Through this tool, you can submit sitemaps and individual URLs for crawling. You can check your index coverage to ensure that Google has the latest view of your site. The highlight of this tool is that you receive email alerts when Google notices any issues on your site. You can check the URLs affected by these issues and then let Google know that you have fixed them.
40. Microsoft Clarity
Most tools come with some kind of a hidden charge or ask you to sign up for the premium version if you wish to unlock advanced features. Microsoft Clarity is not one of them. It is a completely free tool that helps you understand how people are accessing your site. It is easy to get started and you will start getting all the data you need, in no time. The tool generates heatmaps for all your web pages along with session recordings. You can also connect Clarity and Google Analytics to get a complete picture of all the numbers. With Microsoft Clarity, you can even consolidate user behavior and understand the latest trends.
41. Coupler.io
The free version of Coupler.io allows you to track data from Google Analytics 4, Google Ads, Facebook Ads, Tiktok Ads, LinkedIn Ads, Shopify, Bing Ads, Google Search Console, QuickBooks, Xero, and 38 more. Coupler.io does not visualize data on its own. It acts as a scaffold to load reports into third-party solutions like spreadsheets or BI tools such as Looker Studio, Power BI, and Tableau. It makes data transformation easier and ensures that your data is ready to be analyzed. If you are looking for additional features, switch to the plan that best suits your preferences. You can get in touch with their experts to understand more about their services and features.
Source: Coupler.io Multi-channel creatives performance dashboard
42. Woopra
With Woopra, you get all the necessary insights into the customer’s journey on your website. It generates impressive reports that in turn enhance customer experience and drive business growth. It also contributes to retaining your customers in addition to user segmentation and attribution. The free version offers 10K actions/month, 30-day data retention, core analytics, 30+ integrations, and access to 1 user.
43. Hotjar
Hotjar is another tool like Microsoft Clarity that offers access to unlimited heatmaps, recordings of user sessions, and HubSpot integration.You can apply basic filters and track up to 35 daily sessions. For more features, you would need to sign up for their premium plans or get in touch with their support team.
44. Smartlook
Smartlook has a free plan that allows 3000 monthly sessions, basic product analytics, historical data in heatmaps, and integration with Slack. It supports both web and mobile apps with one-month data retention. According to the heatmaps and recordings, you can optimize your website and determine the important aspects from the customer’s point of view.
45. Campaign Performance Tracker Using UTM for Magento 2
The Campaign Performance Tracker for Magento 2 is a powerful extension by MageDelight. You can track all your digital marketing initiatives through this tool. It is compatible with Magento Open Source, Adobe Commerce (EE), and Adobe Commerce Cloud (ECE). It features a performance dashboard, UTM Parameter Tracking, Cross-channel Validation, Email Notifications, Acceptance-based Cookie Consent Tracking, Clear Logs Management, and Advanced Admin Control. This tool seamlessly integrates with the eCommerce platform and automates performance tracking from order sources to campaign implementation. It gives you an exhaustive idea of the marketing activities, thereby enabling you to finetune the campaigns to yield higher ROI and more sales.
X. SEO Tools to Check Site Speed
Your website speed influences the search engine rankings and plays an important role in retaining the customers on your site. A slow website would annoy the visitors and push them to the competitors. To avoid such a scenario, make sure your website loads fast and doesn’t keep the visitors waiting. Here are the tools to help you with the same.
46. Google PageSpeed Insights
Google PageSpeed Insights (PSI) is a free SEO tool that checks a website’s performance and offers suggestions to optimize it. It analyzes the website’s HTML, JavaScript, and other resources. Subsequently, it generates a report after checking the site’s performance on both mobile and desktop devices. Moreover, PSI gives you information about lab data for debugging issues and real-world data from the Chrome User Experience Report.
47. GTmetrix
Most companies rely on GTmetrix to check their website performance for free. It lets you automatically test your page on a daily, weekly, or monthly basis. It gives you information about:
- Web vitals and other Lighthouse metrics
- GTmetrix Grade, Performance/Structure Scores
- HTML/Total Page Size, Number of requests
48. Lighthouse
Lighthouse is an open-source tool, a web browser extension that can help you improve your website’s speed and performance for free. Just provide the URL and Lighthouse will conduct a series of audits to create a report. The report has scores for every metric and particular recommendations for optimizing it. It audits the website performance, accessibility best practices, and SEO.
49. Web Page Test
The free version of Web Page Test allows you to run 300 monthly test runs across 30 locations. You can check the website performance and get the test history for 13 months. It also gives you access to Google Lighthouse features. This tool also allows you to measure the carbon footprint of your website and find ways to improve.
XI. All-in-One SEO Tools
All-in-one SEO tools have numerous features that can amp up your marketing game. They eliminate the need to switch to different tools and make it easier to execute all the SEO functionalities. Let’s talk about some of these powerful tools in this section.
50. Advanced SEO Suite for Magento 2
Magento 2 SEO extension has numerous useful features that help in improving website visibility, traffic, and rankings. It has a smart toolbar to analyze on-page SEO and Facebook Pixel to track your users activity. It helps in generating dynamic HTML and Google XML sitemaps with ease. You can also check for broken, external, no-follow links through the SEO toolbar. It lets you set long/short or a canonical URL without categories. Through this extension, you can also generate dynamic meta-tags.
51. Screaming Frog
Screaming Frog is an amazing tool that offers an entire suite of features listed below:
- Find broken links, errors, and redirects
- Check page titles and meta data
- Review Meta Robots & Directives
- Audit hreflang Attributes
- Discover Exact Duplicate Pages
- Generate XML Sitemaps
- Site Visualizations
- Crawling 500 URLs
If you are looking for advanced features like GA integration, Custom Extraction, Custom JavaScript, Link Metrics Integration, and Looker Studio Crawl Report, and Free Technical Support along with many other benefits, it is totally worth their pricing of USD 259 per year.
52. SEO PowerSuite
SEO PowerSuite is your one-stop SEO software for various needs. Whether it is keyword research and competitor analysis, rank tracking in any location, custom reports, technical SEO and content analysis, or backlink analysis and link building, this tool does it all. The free version has limited SEO functions suitable for initial SEO analysis and basic SEO tasks.
Wrapping Up
These SEO tools are extremely beneficial for amateurs and experts alike. And the most remarkable thing is that with all these free SEO tools, you can switch to their paid plans if you are looking for additional features or want to scale up. We will keep adding new tools to this list to make this blog more comprehensive.
Hope this helps all the marketing professionals out there…