Videos are undoubtedly one of the most reliable tools to boost engagement and encourage visitors into taking action.
However, in order for videos to work effectively, it’s crucial to understand which video type works better than others for specific purposes.
After all, you wouldn’t want to watch the same video on two separate pages if one page is about nurturing customer trust and the other is selling you a product.
It just wouldn’t be effective.
In other words, it’s important to understand the types of videos, what is it best suited for, and how to implement them correctly before using them in your eCommerce store.
In this post, we’ve explained 5 different types of video you can use to convert your visitors into customers.
5 eCommerce Videos Types to Convert Visitors into Customers
Following are the 5 different types of videos you can use in your eCommerce store to convert visitors into paying customers.
1. Explainer Videos
When it comes to eCommerce business, conversion rate & bounce rate are the two most important metrics to keep track of.
Conversion rate basically refers to the number of conversions divided by the total visitors. For instance, if your eCommerce site received 500 visitors in a month and 50 of them made a purchase from your online store, then the conversion rate would be 500 divided by 50, which equals 10%.
Bounce rate, on the other hand, refers to the percentage of visitors who arrive at your store but leave without clicking anything while they’re there.
When this happens, it simply means that your landing page has failed to entice visitors into taking an action that you as the store owner wanted.
Now, if your eCommerce store is witnessing a high bounce rate as explained below, then you need to optimize something.
Fortunately, explainers videos are a proven way to catch visitors’ attention by delivering necessary information & converting them into customers.
Example:
The explainer videos achieve this by helping visitors become familiar with your product by showing the simplest format that’s easy to understand.
To maximize the outcome from an explainer video, we recommend focusing on a specific pain point your potential customers are facing and explaining to them how your product can help to solve the issue in a quick overview.
2. Product Videos
Product videos are usually placed on product-dedicated landing pages in which all key features & attributes of a specific product are described in the most simple, direct, and compelling way.
In other words, product videos help you to showcase your product in practical use and demonstrate its features to make your visitors understand what they stand to gain if they decide to buy your product.
Furthermore, you can also display product videos in your navigation menu by installing the Magento 2 Mega Menu Extension to instantly grab visitors' attention & increase the chances of more views.
Example:
Product videos, apart from this, play a significant role in motivating your potential customers into overcoming the last-moment resistance and make the purchase.
All you need to make sure in your product videos is that your visitors must be able to visualize enjoying your product’s benefits.
Read here How to Add a Video to a Product Programmatically in Magento 2.
3. Company Story Videos (Culture Videos)
Company story videos, which are popular culture videos, allow you to showcase your company’s core values and philosophy. This type of video helps you to highlight how your mission and vision reflect how you do certain things.
Now, there are various ways to create company story videos. For instance, you can show a typical business day at your office where at some point a team member explains what drives them to work at your company.
Apart from this, you can also tell the story of how you got the idea, how you started your company, and how you got where you are right now.
Example:
This type of video is mostly placed on the about us landing page as it lets you humanize your brand so that your potential buyers can empathize with it.
Overall, the end goal of your company story video should be to exhibit that your company is a bunch of people working together day in and day out to provide the best products that benefit others.
4. Testimonial Videos
Testimonial videos are basically positive reviews from satisfied customers that you can showcase on the home page, about us page, or any other important landing page to highlight your brand’s value, credibility, and nurture visitors’ trust in your eCommerce business.
Example:
With testimonial videos, you can also showcase the benefits of your product in such a way that is far more likely to be listened by your potential buyers as they’ll be hearing it from someone like them.
Furthermore, having your happy & satisfied customers share their positive experiences from using your product adds a unique human element that nothing can ever match.
5. Whiteboard Animation Videos
Whiteboard animation videos, as you can guess, are mostly used for educating the target audience on a particular subject.
This type of video basically describes the inner workings of a product or a concept while persuading the target audience simultaneously.
However, the use case of whiteboard animation videos is not limited to the above example. The whiteboard animation videos are, in fact, incredibly versatile in nature, which allows you to serve a massive variety of purposes on your eCommerce store.
Example:
In laymen’s terms, whiteboard animation videos are supposed to walk visitors through the complete narrative while keeping them hooked. And this is usually achieved, as you can see in the example video, by using streamlined graphics unfolding as the narrator is explaining the subject.
In a nutshell, whether you want to convey your brand message or introduce an exciting new product, a whiteboard animation video is a reliable medium to deliver accurate as well as detailed information in a highly engaging way.
Ending Thoughts…
Videos are a great way to increase customer engagement as well as conversion rate in eCommerce stores. And hopefully, this post has helped you learn everything you need to know about different types of videos for your eCommerce store.
That being said, if you have any queries, please ask them in the comments below.
And if you need our professional assistance, feel free to contact us at any time.