How to Install TikTok Pixel for Magento 2?

TikTok is the social media giant that has taken the world by storm, especially among younger audiences. Initially known for its viral dance trends and short-form video content, TikTok has quickly transformed into a powerful platform for marketers and businesses.

With over 1 billion active users globally, TikTok offers eCommerce businesses a unique opportunity to reach a vast and engaged audience. As more consumers turn to social media for product discovery, TikTok has become a pioneer in advertising. Its ad tools and the ability to directly engage users with creative video content make it an essential platform for any eCommerce store looking to grow its presence.

But here is where things get even more interesting: TikTok is not just about creating entertaining content but tracking how that content leads to real business outcomes using TikTok Pixel.

What is TikTok Pixel?

TikTok Pixel is a tracking tool that helps you measure user interactions on your website. It's a small piece of JavaScript code that you install on your eCommerce store, allowing you to track your visitors' actions, whether adding items to their cart, viewing product pages, or completing a purchase.

In essence, TikTok Pixel works like a digital "footprint" left behind by visitors. It helps you understand their journey on your website, providing valuable insights into customer behaviour. This data is critical because it allows you to measure the performance of your TikTok ads, optimize campaigns, and even retarget users who have interacted with your store but have not converted yet.

Think of TikTok Pixel as your virtual assistant, gathering all the vital information about how people interact with your brand so you can make better marketing decisions and drive more sales.

What Benefits Do You Get with Video Shopping Ads?

Video content is undeniably one of the most engaging formats on TikTok, with users spending hours scrolling through short, snappy videos. So why not turn that engagement into sales? Enter Video Shopping Ads.

TikTok's Video Shopping Ads combine the power of video content with the ability to shop directly from the video itself. Integrating shopping links within your TikTok videos allows users to click on your products and make a purchase without leaving the app. This seamless shopping experience can significantly boost conversion rates and reduce friction for potential buyers.

So, what is in it for your eCommerce business?

• Increased Engagement: TikTok users are highly engaged with content, and adding a shopping feature makes it even easier for them to discover and purchase your products.
• Direct Sales: With Video Shopping Ads, you can turn views into purchases in seconds. The easy-to-use shopping cart within the app leads to higher conversion rates.
• Better Customer Experience: The interactive format of TikTok provides a more engaging and enjoyable shopping experience for users, which can translate into repeat customers and brand loyalty.

To make these ads genuinely effective, you need to track user behavior accurately, which can be done through TikTok Pixel.

What Are TikTok Ads?

TikTok Ads are the key to reaching a global audience and driving traffic to your store. These ads come in several formats, allowing businesses to get creative with their marketing efforts:

• In-Feed Ads: These appear in user feeds, just like regular TikTok content, but with a call-to-action (CTA) to encourage engagement or visits to your website.
• Branded Hashtag Challenges: This interactive format invites users to create content around your brand hashtag, offering an exciting way to increase brand awareness and engagement.
• TopView Ads: These ads appear when users first open the TikTok app, making them highly visible and impactful.

No matter the type of ad, the goal is the same: to drive traffic, increase brand awareness, and boost conversions. But what is even better is that with TikTok Pixel, you can ensure these ads reach the right audience. TikTok Pixel helps you track user actions, refine your targeting, optimize ad delivery, and retarget users who have previously interacted with your brand.

Prerequisites before TikTok Pixel Extension Installation

Before proceeding with the installation of TikTok Pixel in Magento 2, there are a few prerequisites you need to have in place:

• You need to have a TikTok Ads account to access the Pixel code. If you do not already have one, you can create an account on TikTok Ads Manager.
• Make sure the Magento 2 store is up and running. If not, you will need to set that up before proceeding.
• Make sure you have admin access to your Magento 2 admin panel, as it will be needed to modify the website’s code.
• Familiarity with the Magento 2 admin panel and coding is beneficial, especially when working with JavaScript or modifying templates.

How to Install TikTok Pixel in Magento 2 Using MageDelight Extension

TikTok Pixel Extension for Magento 2 simplifies the process of integrating TikTok Pixel, saving you time and effort. Follow these steps to integrate and install TikTok Pixel in Magento 2-

Step 1. Configuration Settings

1. Go to Stores > Configuration > TikTok Pixel and set the "Enable" option to "Yes" to activate the extension.
   
   
2. Enable Cookie Consent-Based Tracking to comply with privacy laws.
3. Enable Deferred Script Loading to improve website performance.

Step 2. Log Management

1. Enable logs for real-time tracking.
2. Set Auto-Delete Duration: Define the number of days to retain logs before they are automatically removed.
3. Choose Log Cleanup Frequency: Select the frequency for log cleanup (Daily, Weekly, or Monthly) using the CRON settings.
   
   

Step 3. Link Your TikTok Pixel

1. To enable tracking, connect your Magento store to your TikTok Business account.
2. Log in to TikTok Ads Manager.
3. Navigate to Assets > Events and select Web Events.
4. Create a new Pixel and copy the Pixel ID.
5. In the Magento Admin panel, go to TikTok Pixel > Manage Pixel IDs.
6. Click Add New Pixel and provide the following details:
1. Set the status to "Yes."
   
   
2. Paste the ID copied from TikTok.
3. Select the store view where the pixel will be active.
4. Choose between Grand Total or Sub Total to track success page totals.
5. Set to "Yes" if you want to skip tracking orders with zero value.

Step 4. Set Up Event Tracking

TikTok Pixel allows you to track customer interactions in your store.

1. Enable tracking for events like:
1. Page View
2. Add to Cart
3. Initiate Checkout
4. Purchase
   
   
2. For Advanced Tracking:
1. Enable Conversion API Tracking by setting it to "Yes."
   
   
2. Enter the Access Token obtained from your TikTok Business account to enhance data accuracy.

Step 5. Monitor Real-Time Activity

1. Go to MageDelight> TikTok Pixel > Real-Time Logs in the Magento Admin panel.
   
   
2. Review detailed data such as event names, IDs, and timestamps to confirm successful event tracking.

Step 6. Verify Pixel Installation

1. Install the TikTok Pixel Helper browser extension.
2. Visit your store’s front end and perform actions like viewing a product or completing a purchase.
   
   
3. Open the browser extension to confirm that events (e.g. Page View, Add to Cart) are firing as expected.

Conclusion

TikTok has rapidly become one of the most influential platforms for eCommerce businesses. By leveraging TikTok Ads, especially with features like Video Shopping Ads, you can connect with a vast and engaged audience, ultimately driving sales and growing your brand.

Installing TikTok Pixel in your Magento 2 store is essential for tracking your ad performance and optimizing your campaigns. The MageDelight TikTok Pixel Extension makes the process easy, allowing you to focus on what matters most: growing your business.