Rich snippets or Magento 2 Structure Data Snippets are a small piece of code that allows you to pass the structured information related to the page’s content to the search engines. Ahrefs revealed that 99.58% times Google only features pages in featured snippet that already rank in the top10.
Take a look at the screenshot below.
Image Source: Ahrefs
Here, the additional information about the “bacon recipe” represents rich snippets.
Table of Contents
Importance of Rich Snippets
Rich snippets include reviews, availability, product pricing, product imagery, and carousels. They enhance the organic search results which in turn elevates the customer experience. Here’s why rich snippets play an important role in SEO strategy.
1. Improve the Visibility
Using structured data to mark up content allows Google to understand its context for display in Search. As a result, it can improve the visibility of your webpage in search results, thereby enhancing the content distribution through “Search”.
2. Get an Edge Over Your Competitors’ Content
Rich snippets help your content stand out from other search results and stay ahead in the competition.
3. Enhance Customer Experience
As the users get more relevant information in the search results itself, it amplifies their digital experience
4. Increase Click-through Rates
Rich snippets offer more information to the users, thereby increasing the click-through rates and improving the search engine rankings. EngineScout reported that featured snippets performed 42% better than regular search listings for click-through rates. The informative text making up a featured snippet is the reason why almost a third of Internet users clicked the link it came with.
How Rich Snippets Work?
Google’s algorithms utilize structured data in a page’s HTML to create rich snippets. The structured data is generally marked up using formats such as Microformats or RDFa.
Guidelines to Feature Rich Snippets
Google’s algorithms are more likely to feature rich snippets if the markup is:
- Accurate and up-to-date
- Visible and easily discoverable on the page
- Not spammy, misleading, or abusive
Note: You can test the code snippet with the help of Google’s Rich Results Test Tool. It can take Google a few weeks to crawl and index new data. So, wait before you can see the rich snippets in the search results.
Magento 2 Rich Snippets For An eCommerce Store
The Magento 2 rich snippets for eCommerce are of two types:
I. eCommerce Specific Rich Snippets
Here are the eCommerce specific rich snippets types you can use for your Magento 2 store.
1. Product Schema
It lets the search engines know that information shared on the current page pertains to the product. It works as an entry point for different product-related snippets describing the salient features of products, like name, brand, image, and SKU.
2. Rating
It informs search engines about the product rating provided by the customers.
3. Reviews
It shares customer reviews with the search engines. Adding ratings and reviews boosts the visitors’ confidence while shopping.
Take a look at the image below to understand the ratings and reviews rich snippet.
4. Pricing Schema
With pricing schema, you can add the product pricing to let the users know about the cost upfront, thereby eliminating the need to visit the website.
Availability Schema: The availability schema assesses the product’s stock and accordingly shows its availability in SERP.
II. Common Rich Snippets
Here are the common rich snippets types you can use for your Magento 2 store.
1. Organization
The organization schema allows the search engines to organize the information about the company and display it properly on being searched.
2. FAQs
FAQ snippet shows a list of questions and answers under the title and description of your page.
3. Breadcrumbs
It shows the page’s location on the website.
How to Add Rich Snippets to Magento 2 with Advanced SEO Suite Extension?
Advanced SEO Suite is a Magento 2 extension by MageDelight with several useful features to elevate your SEO strategy including rich snippets support. Here’s how you can use Advanced SEO Suite to add Google rich snippets for Magento 2.
1. Enable Breadcrumbs Snippet
- Select “Yes” to enable schema breadcrumb for schema.org
- Select breadcrumb type for schema.org
2. Enable Google Search Results
- Choose “Yes” to add site name into Google search results
- Mention website name for Google search result
- Pick “Yes” to enable search box for Google search result
3. Set up Organization Rich Snippet
- Pick “Yes” to enable organization for schema.org file
- Mention organization name for schema.org file
- Provide alternate organization name for schema.org file
- Write the organization’s logo URL for schema.org file
- Mention description of organization for schema.org file
- Write description length for schema.org file
- Choose country of organization for schema.org file
- Mention state or region of the organization for schema.org file
- Write the organization’s city for schema.org file
- Provide the organization’s postal code for schema.org file
- Write the organization’s postal code for schema.org file
- Offer technical support contact details for schema.org file
- Provide customer service contact details for schema.org file
4. Enable Social Profile
- Choose “Yes” to enable social profiles for schema.org.
- Mention Facebook profile URL.
- Provide X profile URL.
- Mention Instagram profile URL.
- Provide YouTube profile URL.
- Mention LinkedIn profile UR.
- Provide Pinterest profile URL.
5. Enable Category Rich Data
- Select “Yes” for enabling category rich data
- Add description for category rich data by picking “Yes”
- Pick “Yes” to enable product rich data
6. Enable Product Rich Data
- Choose “Yes” to enable product rich dataSelect either short or long description for product rich data.
- Pick “Yes” to show product availability.
- Pick “Yes” to show product rating.
- Select brand to include in schema.org.
Additional Features Offered by Advanced SEO Suite
Here’s the complete list of features provided by Advanced SEO Suite in addition to Magento 2 rich snippets:
- Analyze on-page SEO with a smart toolbar
- Automated meta tag templates
- Facebook pixel for tracking user activity
- Produce dynamic HTML and Google XML sitemaps easily
- Check for broken/external/no-follow links through the SEO toolbar
- Set long/short or a canonical URL without categories
- Create dynamic meta-tags
- Redirect 404 to default Magento search/custom search
Wrapping Up
As new eCommerce stores keep emerging each day, SEO becomes an indispensable part of your business strategy. Rich snippets can help you get noticed on the search engines and get maximum traffic to your website. Just configure the Advanced SEO suite extension and enable the Magento 2 Google rich snippets as described here and you are all set to ace the search engine game plan.