Business Brief
Disrupting the Shopping Experiences of Today’s Consumers Leveraging Digital Commerce
The name behind the one-stop-shop online marketplace, Bazzaar.com, is Moonline Travel and Trade Ltd. It came into existence in 2010 and since then has become the leading company in Iraq and a famous name in the regional and international markets. Along with full Travel and Tourism Services, Moonline, through its affiliated companies and portals, provide Technology Services/Systems such as Software/API Application and Digital Development Solutions, Trade, Study Abroad, Medical Tourism, Residence Permit, Citizenship, etc. And now, with a motive to take over the world of consumer goods, has stepped into the industry with the multi-vendor online marketplace, Bazzaar.com, while holding hands with Krish as its eCommerce enabler.
Deliverables
- Front End: Magento 2
- eCommerce Backend: Magento 2.4.*
- Search Platform: Elasticsearch
- Shipping: Own shipping module with API integration
- Payment Gateway: ZainCash, Areeba, Fastpay
- Hosting: AWS
Challenge
The Hitch to Conquer
- Create a full-featured and scalable multi-vendor marketplace solution to accommodate the wide range of database
- Display a massive product catalog along with detailed product information
- Mobile app development to cater to the increasing mobile users
- Integration of different types of payment gateways and shipping methods to enhance user experience
Approach
Delivering Right Things at the Right Time with a ‘Right’ Click
Bazzaar.com was launched with a vision to make it a one-stop shopping platform for consumers. With a wide range of products from various categories under the same roof, the client wanted a true multi-vendor marketplace experience for its shoppers. Hence, to give wings to the commerce dreams of the client, the experts at Krish made sure to make a tailored strategy and implementation plan for the client to help them realize the online marketplace.
Our in-house Magento 2-based multi-vendor marketplace solution, Rocket Bazaar, got a chance here to showcase its features. Our team of developers implemented the out-of-box Rocket Bazaar suit with added customizations to develop the marketplace Bazzaar.com. There were many customizations done in the core suite to enhance the performance of the marketplace and help smooth the eCommerce operations.
The website was optimized as the industry standards for page load speed and performance. The Checkout flow was embedded with live shipping rates to help facilitate a well-informed customer and cut down cart abandonment. The Checkout flow was also integrated with three different Payment gateways, which were created by our team using API. The website also now has a city-wise product filter to ease shopping for the customers and show them relevant products. Finally, RTL and Arabic language support were given to the store to facilitate local consumers.
Result
Realizing ‘Your Infinity Shop’
The vision of the project was to create a better, easier, convenience-driven daily shopping experience for the people of Iraq while offering a digital business platform to the business of Iraq through Bazzaar.com. The result has been more than welcoming. The website performance is through the roof, and the numbers are increasing every day, including average orders and the number of visitors. All in all, the online marketplace showcases a promising future, which everyone involved in the project is looking forward to.
Business Details
IndustryConsumer Goods
Business ModelB2C
PlatformMagento 2.4.x
SolutionMulti-Vendor Marketplace on Magento Community