Dsyynr

Challenge

The main challenge was to create a marketplace setup on Magento platform, as the default Magento does not provide it. Then with the focus of generating more audience engagement with social media involvement, DSYYNR client wanted to provide the customers an ability to become an affiliate and create a “Wardrobe” in which they can add the products they like and can share it on their blogs and social media feeds. Another challenge was that the vendors would be able to provide the shipping information with quantity breakups and customers could apply the multiple coupon codes in the shopping cart to avail the discounts. Besides, the platform required advanced SEO to populate the products of the vendors in search engines.

Approach

Rocket Bazaar’s approach to fulfilling the client's requirements was that the pre-sales team had a thorough analysis of the exceptional requirements of the client and proposed the best possible way to implement it technologically with the Magento 2.1.x platform. The team drafted the flow diagrams and created user journeys to comprehend the requirements and conclude as per the anticipation of business requirements. This brought about a comprehensive development process, addressing the following specialized features:

• Transforming the site into a fashion marketplace allowing vendors to sell their products on the website. Rocket Bazaar introduced the vendor entity and built the marketplace Solution as it is not present in the standard set up of Magento.
• The vendors have to register, add products, define shipping rates and fulfill the orders and pay the pre-decided commission fees to the DSYYNR marketplace owner.
• Marketplace owner can check the vendor's information and approve or reject them to sell on the marketplace. The owner has full control over marketplace with Product Management, Vendor Management, Payment Transactions, Commission Management and Website Marketing Tools.
• Developed a custom membership module with easy to configure functions from the admin panel to cater the processes like – vendor’s membership should be free for the starting month, and then the billing would start. Also, vendors would be able to renew their membership once it is expired.
• Implemented the aggregator payment provided by PayPal that is PayPal adaptive payments which was used to bifurcate the payments to the vendors instantly by deducting the commission fees from the amount received by the customer.
• For social marketing and earnings for the affiliates, we developed the affiliate program for the customers where they can apply to become an affiliate by providing their social media profiles links.
• Registered affiliates can share their “Wardrobe” and earn the commission if visitor purchase from their Wardrobe.

Result

On the whole, working collaboratively with the DSYYNR client, Rocket Bazaar launched incomparable presence of the Marketplace one of its kind with configuration for optimum performance on Magento 2 with the incorporation of Rocket Bazaar Marketplace Solution. We delivered an impeccable solution to the client, meeting all the requirements and this made the client very contented and happy.