The main purpose of Snapchat Pixel is to measure user interactions on your website after they engage with your Snapchat ads. It allows you to gather data about how users are interacting with your site, enabling you to optimize your advertising campaigns, retarget users, and improve your ROI by targeting the right audience.

You can use our Snapchat Pixel for Magento 2 Extension to add Snapchat Pixel in your Magento 2 store.

Read this guide on How to Add Snapchat Pixel to Magento 2 to add Snapchat pixel to Magento 2 using this extension.