The Tiktok Pixel is a client-side tracking tool that collects data based on user interactions on your website. It requires placing a code snippet on your site to monitor behaviors like page visits, clicks, or purchases. On the other hand, the Tiktok API (Application Programming Interface) is a server-to-server solution that allows for the exchange of data between your website and Tiktok in real time without needing a browser-based code. The API is ideal for tracking server-side events and can provide more reliable tracking when clients block cookies or JavaScript.

You can use our TikTok Pixel for Magento 2 Extension to add Tiktok Pixel with events API in your Magento 2 store.

Read this guide on How to Add Tiktok Pixel to Magento 2 to add Tiktok pixel to Magento 2 using this extension.