Kaufsana

Challenge

With a vision to reach customers in markets across Germany, Turkey, UK and Middle east, IBT team wanted to localize their website. As they realized that buyers wish to search the products in their own local language so the products information was also need to localized. Therefore, with the need to develop the website in four languages viz English, Turkish, German and Arabic, with the default language being German. Additionally, as the vendors were native, to give them the simplicity of operations it was essential to give them the operate the vendor panel in German and Turkish dialect which enable them to include the product data in the two dialects. To carry out such a challenging task without spending a fortune, IBT team had to take a smart approach to create multilingual marketplace by partnering with Krish. Aside from this other complex was to make distinctive UI/UX for food products to differentiate it with the non-food products and furthermore it had diverse classification structure.

Approach

Krish have a plenty of experience creating the multilingual websites for our clients based in different countries. With this experience, we crafted the most appealing design for the website by considering the aspect of multiple languages and different design and user experience for the food section which dramatically conveys the difference in main categories of the website also make it stand out as first ever marketplace with this concept in Germany. Further approach is outlined below:

• Conveyed a site that effortlessly switches between German, Turkish, Arabic and English. The whole site is completely translated.
• Arabic dialect focused ideal to right to left (RTL) screen inclination and pictures rollout
• Making website mobile cordial, to appeal to natives not just in their own languages, but additionally on their own browser.
• Made each page of the site around one reason: requesting that the visitor make a move to purchase products
• Built up the usefulness that would recognize the client's area and dialect, showing the right content, product information and price.
• Incorporated with Heidelpay payment gateway which is the local payment supplier for German market and other niche markets
• Produced a Membership module for merchants to give month to month participation to offer their products on the site
• In vendor panel, a dialect switcher to switch the dialects and entering the information in respective dialect
• Vendor’s own store to showcase their products
• Assigning roles to users to get the access of vendor panel and manage assigned operations
• Store pickup feature for customers to pick the item from the closest store on their helpful time
• Improved flexible elastic search to help customers to scan for the products just by entering a couple of keywords and it indicates query items
• For exclusive brand merchants, there is alternative for them to choose the item as selective with the goal that no other seller can offer that item
• Gift card and Gift wrap feature for customers to send gift to their dear ones
• Live chat for providing prompt customer service

Result

The result being a productive to greater extent for Kaufsana marketplace with its new online brand store. A full package of extra ordinary features and a customer driven channel helped their customers to witness an expansive scope of food and non-food products like electronics, clothing etc. and equipped them with the handiness of ordering the products and receiving it at their nearest location or at home. This helped IBT group in setting up a long haul association with their customer base and extend their business operation in various nations.