Google Analytics 4 (GA4) With GTM Support For Magento 2
Google Analytics 4 (GA4) Enhanced Ecommerce Tracking for Magento Adobe Commerce
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Magento 2 Google Analytics 4 with GTM Extension allows enhanced eCommerce conversion tracking with seamless integration to enable the latest GA4 using Google Tag Manager. A plug-and-play Magento 2 GA4 plugin that configures sophisticated Google Analytics 4 (GA4) utilizing Tag Manager to track every step of user activity.
- Best Seller
- Marketplace Approved
- Hyva Compatible
- Magento Version Compatibility
- Magento Open Source: 2.3.x - 2.4.x
- Adobe Commerce (EE): 2.3.x - 2.4.x
- Adobe Commerce Cloud (ECE): 2.3.x - 2.4.x
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- Lifetime Access to Original Source Code
- 1 Year Access to Free Technical Support
- 1 Year Access to Free Compatibility and Feature Updates
- 30 Day Money Back*
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Feature Highlights
Key Features & Screenshots
Overview & Descriptions
FAQs
Technical Specifications
Release Notes (Changelogs)
What User Speaks (15)
Ask us your query
Feature Highlights
- Supports Custom Product's Attributes
- Now Compatible with Hyva Theme
- Google AdWords (GA4 supported)
- Google AdWords Remarketing Tracking
- Supports Magento Default Cookie Consent
- Eliminate manually setting up your Magento 2 platform with GA4
- 10 minutes of easy integration with GA4 using GTM
- Multi-store and multi-currency ready
- Track the number of times your product was added and removed from the shopping cart
- Know how many purchases are with or without the shipping and tax fees
- Track the conversion rates on the enterprise level
- Track customer journey on the store site
Key Features & Screenshots
Real-Time Tracking
With real-time tracking, you can monitor customer activities on your Magento 2 store as they happen. This includes actions like product views, cart additions, or checkout initiations. By seeing what your visitors are doing in real time, you can quickly identify trends, popular products, or potential issues and adjust your strategies accordingly.
Measurement Protocol Tracking
The GA4 with GTM extension integrates with GA4's Measurement Protocol, which allows you to track the incoming traffic from the selected events.
Automatic Log Cleanup with CRON
Tracking logs can accumulate and slow down your system over time. The extension uses CRON jobs to clean up these logs automatically at scheduled intervals, helping keep your store database optimized and ensuring smooth performance without requiring manual intervention.
View Cart Page Tracking
Tracks how customers interact with the View Cart page. It logs data such as how often customers visit their cart, their actions, and whether they proceed to checkout. This insight helps you understand whether your cart page is functioning effectively or if there are areas for improvement to reduce cart abandonment.
Product Compare Tracking
Whenever customers use the Compare Products feature, the GA4 with GTM Extension for Magento 2 logs their activity, including tracking which products are being compared most frequently.
Checkout Shipping Information Tracking
Google Analytics 4 Magento 2 extension tracks customer behaviour on the shipping information step of the checkout process. It records when customers add or update their shipping details. If you notice drop-offs or errors during this step, it can highlight areas where the shipping process might be causing friction, allowing you to optimize it for better conversions.
Purchase Event Tracking
Admin can log detailed information about completed purchases, including product details, quantities, and revenue generated. It helps measure your store's sales performance, analyze which products sell well, and understand customer purchasing behavior.
Manage GTM Code in the Admin Panel
The extension makes it easy for admins to manage and configure Google Tag Manager (GTM) code directly from the Magento admin panel.
Cookie Consent-Based Tracking
Cookie Consent-Based Tracking
Overview Of Google Analytics 4 (GA4) With GTM Support For Magento 2 Extension
Now you can keep track of your customer’s shopping journey and their actions using Google Analytics once it is integrated with your Magento store. You can also fetch informative reports on the visitors’ actions, from the overall impressions to their clicks, in just one go with Magento 2 GA 4 extension. This extension helps you take a deep dive into the most-sought customer insights to study their expectations and interests to offer an enhanced user experience.
Store owners can measure the accuracy of their web performance using the GA4 account on the basis of the number of visitors, impressions, clicks, session duration, bounce rate, and more! With this key information, it becomes easy to regulate and manage major elements like content and images to gain more traction.
Benefits of the Magento 2 GA4 with GTM Extension
- Overcome the hassle of manual integration and save time
- Easy and simple configuration
- Full access to the admin to track customer actions
- Track customer journey on the store site
- Improve the effectiveness of the store site’s performance
- Determine the conversion rate
- Monitor the performance of marketing campaigns
- Offer better content to targeted customers
- Create a better shopping experience
- Leverage both GA and GTM together
Full Features List of the Magento 2 GA4 With GTM Support Extension
- Easy integration of Google Analytics 4 with Magento 2 store
- Multi-store and multi-currency ready
- Track the number of times your product was added and removed from the shopping cart
- Know how many purchases are with or without the shipping and tax fees
- Enable or disable the integration from the backend anytime
- Fields to enter the Google Tag Manager JS and non-JS code for integration with Magento 2
- The admin can select the unique variable to identify the product from the following:
- ID
- SKU
- Magento 2 GA4 extension also facilitates tracking performance by brand where the admin can enable the same and choose the brand attribute from the backend
- Enable the product variant feature from the backend
- The admin can choose to calculate the success page total from the following:
- Subtotal
- Grand total
- Include or exclude the tax, and shipping from the order's total
- Include or exclude the orders with zero value while calculating the conversions
- Option to track the number of product clicks from the category pages, search result page, cross-sell & up-sell grids
- Option to choose the Parent ID or Child ID for tracking
- Easily integrate Google Tag Manager with Magento 2 by entering the following API information:
- Account ID
- Container ID
- Measurement ID
Events Supported by Magento 2 GA4 Extension
| Event | When to use event | MageDelight's GA4 with GTM |
| add_payment_info | When the user finally provides their payment information | ✔ |
| add_shipping_info | When the user provides their shipping information | ✔ |
| add_to_cart | When the user adds any item in their cart | ✔ |
| add_to_wishlist | When the user adds an item to their wishlist section | ✔ |
| add_to_compare | When the user selects two or more items for comparison | ✔ |
| begin_checkout | When the user checks out from the cart | ✔ |
| purchase | When the user completes a purchase successfully | ✔ |
| remove_from_cart | When the user removes an item(s) from their cart | ✔ |
| select_item | When the user selects an item before adding to their cart | ✔ |
| view_cart | When the user reviews their cart | ✔ |
| view_item | When the user views the item in their cart | ✔ |
| view_item_list | When the user views a list of items | ✔ |
| view_promotion | When the user views a block |
How Google Analytics 4 (GA4) With GTM Support For Magento 2 is Beneficial for you?
The GA4 with GTM Extension for Magento 2 by MageDelight is a user-friendly solution that simplifies the integration of Google Analytics 4 (GA4) with Magento stores. Offering full admin access, the extension enables comprehensive tracking of user activities, from product interactions to purchases, providing valuable insights into customer behavior. With a focus on ease of use, the extension eliminates manual integration hassles, saving users time and reducing the likelihood of errors. It also supports multi-store and multi-currency setups, providing flexibility to businesses with diverse configurations. The extension's event tracking capabilities allow users to monitor various customer interactions, and its single-code integration simplifies the setup process.
Furthermore, the extension enhances the overall performance of Magento stores by offering detailed metrics on web performance, user impressions, and marketing campaign effectiveness. Users can gain a deep understanding of customer expectations and interests, leading to an improved user experience. The extension's ability to capture product impressions, track cart updates, and monitor the checkout process contributes to a holistic view of customer interactions. With a focus on simplicity, flexibility, and insightful analytics, the GA4 with GTM Extension empowers Magento store owners to make data-driven decisions for optimizing their online presence.
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Technical Specifications
Dev Environment Required: Click Here
- Magento OS: 2.4.7 and above (or latest)
- Adobe Commerce: 2.4.7 and above (or latest)
- Adobe Commerce Cloud: 2.4.7 and above (or latest)
- JavaScript must be enabled in browsers.
- Supported Browsers: Click Here
- PHP Compatibility: Click Here
- Required extensions: Click Here
- Safe_mode off.
- Memory_limit no less than 2Gb (preferably 4GB).
- Max Execution time no less than 90 seconds.
Operating System:
- Magento recommends to use Linux operating system for development. It may have few problems with windows/other operating system.
Dev & Test Environment:
MageDelight has below development environment.
- Standard Vanilla Magento (Open Source) version 2.4.7 and above & up to latest version
- Standard Vanilla Adobe Commerce version 2.4.7 and above up to latest version
- Standard Vanilla Adobe Commerce (Cloud) version 2.4.7 and above up to latest version
- Theme: Magento Luma (Default)
Magento Compatibility:
- We provide 100% compatibility with standard/vanilla Magento with supported editions and versions
3rd Party Compatibility:
-
You may need some minor fixes to work with other 3rd party themes and extensions.
-
We do not guarantee that the extension will function with other third-party themes or extensions because we have not tested it with your third-party themes or extensions, so if you require some minor code compatibility with your third-party themes or extensions, please contact us. We will surely assist in resolving issues caused by code conflicts if it requires less efforts (up to two hours). If it will need a significant amount of time and effort (more than four hours of development), it will be evaluated for paid development support. Third-party modules or themes are those that are not produced or given by Magento/Adobe and are sold by other vendors/developers.
-
On-Demand Custom Features Development
-
The features mentioned on the description comes as standard extension features. Apart from this if any of the features you require for your business requirements will be considered as bespoke development and it will be considered as additional development on top of extension features.
3rd Party Account Requirement:
GA4 Promotions' Events Support
The events listed below may require compatibility with other third-party modules that may be used for marketing; therefore, you will need to make it compatible on your own or contact our team for paid integration.
- view_promotion events
- select_promotion events
Both events are used for measuring the effectiveness of promotions on the website, such as Magento default banners on the home page and category pages.
Release Notes & Changelogs
Version number: 1.1.5
| Feature Enhancements and Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- GA4 Pro With GTM Launched.
- Added Module Information comments.
- Add Note in system config for cookie concern.
- Resolved ACL issue.
- Resolved EQP issues.
Version number: 1.1.4
| Version Compatibility
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- Compatible with Magento 2.4.7 and Adobe Commerce 2.4.7
Version number: 1.1.3
| Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.2, Magento Enterprise-2.2, Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Fixed currency issue,
- - Updated GTM Non-JS code position
- - Added notification for import JSON file at configurations
Version number: 1.1.2
| Feature Enhancements
- Stability: Stable
- Compatibility: Magento Community-2.2, Magento Enterprise-2.2, Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Set Default values to delete past records using CRON
- - Now merchants can disable real-time logs
- - Now capturing customer email in real-time logs is optional
- - Minor bug fixes
Version number: 1.1.1
| Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.2, Magento Enterprise-2.2, Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Compatibility with Magento 2.2.X
- - Minor Bug Fixes
Version number: 1.1.0
| Functionality Enhancements
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Added Custom Product Attributes to be tracked with GA4
- - Optimized GA4 Configuration Section
- - minor bug fixes
Version number: 1.0.10
| Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Minor Bug Fixes
Version number: 1.0.9
| Code Improvements
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Improved Code Quality
- - Minor Bug Fixes
Version number: 1.0.8
| Big Fixes & Enhancements
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Minor Bug Fixes
Version number: 1.0.7
| Compatibility Support
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Compatibility Support for Magento 2.4.6
- - Compatibility Support for PHP 8.2
Version number: 1.0.6
| Feature Enhancement (Hyva Compatibility)
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Added compatibility for Hyva theme
- - Added domain based strict tracking
- - Added specific event based tracking
- - Added new event view_promotion
- - Added new event select_promotion
Version number: 1.0.5
| Enhancement and Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.3, Magento Enterprise-2.3, Magento Community-2.4, Magento Enterprise-2.4
- - Resolved Permission Issue
- - Minor Bug Fixes and enhanced comments for GA4 code
Version number: 1.0.4
| Functionality Enhancement
- Stability: Stable
- Compatibility: Magento Community-2.4, Magento Enterprise-2.4
- - Google AdWords (GA4 supported)
- - Google AdWords Remarketing Tracking
Version number: 1.0.3
| Feature Enhancement
- Stability: Stable
- Compatibility: Magento Community-2.4, Magento Enterprise-2.4
- - Compatibility with Magento Default Cookie Consent based GA4 tracking
Version number: 1.0.2
| Bug Fixes and Improvements
- Stability: Stable
- Compatibility: Magento Community-2.4, Magento Enterprise-2.4
- - Minor Bug Fixes
- - Replaced Client ID and Client Secret with GA4 API Keys
Version number: 1.0.1
| Bug Fixes
- Stability: Stable
- Compatibility: Magento Community-2.4, Magento Enterprise-2.4
- - Minor bug fixes on JSON file generation function
- - Improved Grid for Realtime tracking
Version number: 1.0.0
| Initial Release
- Stability: Stable
- Compatibility: Magento Community-2.4, Magento Enterprise-2.4
- - Initial Release
Write Your Own Review
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Overall Ratings
Extremely helpful insights
| Review by Walter February 13, 2023
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
4 MageDelight's Magento 2 GA4 is an unquestionable requirement for any M2 storekeeper. Consistent coordination and incredible help from the team. Strongly suggest it.
Yes, I recommend this extension.
GA4 integration was too easy
| Review by Shawn February 10, 2023
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
5 I enthusiastically suggest MageDelight's Magento 2 Google Analytics 4 solution for any Magento store owner. Works and synchronizes impeccably.
Yes, I recommend this extension.
Quick and seamless GA4 integration
| Review by Jerry February 9, 2023
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
5 Executing GA4 was exceptionally simple with MageDelight's Magento GA4 extension. Incorporation was consistent and fast. I'm currently ready to follow and examine all detail and settle on information-driven choices for my store.
Yes, I recommend this extension.
Awesome plugin, thank you so much!
| Review by Harold February 7, 2023
Functions as Described
4 Developer Support
5 Usefulness
5 Overall Rating
5 I at last got some margin to attempt the new GA4 and maintained that a straightforward way should carry out the following code for my M2 store. Since GA4 was just delivered in October 2020, I was apprehensive there wouldn't be a module to address this issue. I was off-base! The module was introduced without any issues and I had the option to reorder my estimation ID just. It worked right away! Wonderful module. Thank you!
Yes, I recommend this extension.
Great value for money!
| Review by Dustin February 1, 2023
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
5 A truly necessary expansion at reasonable rates. It is an incredible module on the off chance that you involve Google Analytics for your eCommerce store. The module precisely functions as guaranteed and offers a simple method of eCommerce business following. We are utilizing a number of expansions from MageDelight, and they convey extraordinary work with the best quality.
Yes, I recommend this extension.
GA4 extension is the change we needed
| Review by Austin January 2, 2023
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
4 It works well, as it claims. Makes the entire Universal Analytics data transferable using GTM. I love the hassle-free transition and newer insights of GA 4 for my store.
Yes, I recommend this extension.
Great Magento 2 Extension Provider!
| Review by Jason December 21, 2022
Functions as Described
4 Developer Support
5 Usefulness
5 Overall Rating
5 I had a ticket regarding MageDelight’s GA4 extension for Magento 2 and I had an issue with tracking insight. They asked for user access to my Magento 2 setup to fix the matter, and they set the code that needed fixing.
Fast response, straight to the point, patient, excellent problem recognition, and quick fix.
Fast response, straight to the point, patient, excellent problem recognition, and quick fix.
Yes, I recommend this extension.
MageDelight for Magento 2 GA4 extensions
| Review by Adam December 15, 2022
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
5 Magento 2 GA4 is a fantastic extension by MageDelight. The configuration part was mostly seamless, and I loved its customization features.
Yes, I recommend this extension.
Good extension if you haven’t switched to GA 4 yet
| Review by Gilbert December 10, 2022
Functions as Described
5 Developer Support
4 Usefulness
4 Overall Rating
5 GA 4 extension using GTM is a boon for all the Magento store owners like me! Saves my time and effort by bringing in all the details and setting as it is in the UA account. Great job!
Yes, I recommend this extension.
Loving it already for my Magento store
| Review by Ivan December 5, 2022
Functions as Described
5 Developer Support
5 Usefulness
5 Overall Rating
5 The Magento Community does not let us export e-commerce data to Analytics through GTM. This is exactly why this extension is a must-have! Thank you MageDelight.
Yes, I recommend this extension.
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$149
$249
40% OFF