Nowadays, brand loyalty plays a significant role in the eCommerce industry.
That’s why understanding the psychology behind the attraction towards a particular brand is extremely crucial for eCommerce businesses.
For instance, when a person is loyal to a brand, it’s mainly because of its high-quality product or some characteristics that make that particular brand stand apart from the other brands.
And for eCommerce businesses, it is important to understand why some particular brands have customers keep coming back for more even though the products have a higher price tag.
According to consumer psychologists, emotions are the key factor that impacts on consumers’ buying decisions. And emotional buying lies at the heart of brand loyalty, which ultimately defines one’s purchasing action.
Nike, for example, markets its products as preferred by world-class athletes, which ultimately gives its consumers the feeling of belonging to the professional sportsmen community.
Now, since a lot of shoppers will be coming to your online store to purchase products of different brands that they like, having separate brand pages and providing an option to filter the product page by the brands is a vital add-on.
In the eCommerce world, this add-on is largely popular as Shop by Brand functionality.
And in this article, we will be discussing the key benefits of using Shop by Brand functionality and how to implement it on your Magento 2 store using Shop by Brand extension, starting with a brief introduction.
Shop by Brand: an Overview
The shop by brand functionality basically allows your online store visitors to easily and quickly navigate through the products of different brands.
For example, if a shopper is looking to purchase a new smartphone and is only interested in the Apple brand, then he or she can instantly filter through all Apple brand’s smartphones by clicking on the ‘Apple’ option from the filter menu.
This basically saves shoppers a lot of time to find what they’re looking for, and most importantly, it also greatly increases the chances of sales.
Apart from this, there are a few other benefits of implementing Shop by Brand functionality on your Magento 2 store that are described as below:
Key Benefits of Implementing Shop by Brand Functionality
- Easy Installation
The shop by brand functionality installation process is extremely easy with a third-party extension and you can easily customize it according to your unique requirements.
- Easy Navigation
Your customers can easily navigate through different brands from either top of the page or using the sidebar of your online store.
- Automatic Synchronization
You can enable an automatic association with a brand. And later, when you add new products of the same brand, they can be easily re-synchronized to update the brand pages.
- Support for Multi-Stores
In addition to easy installation & quick navigation, you can also get an option to implement the shop by brand feature for multi-stores.
- Support for Several Languages
The shop by brand extension also provides support for multiple languages depending on your needs.
How to Implement Shop by Brand Functionality on a Magento 2 Store?
Convenient brand search helps to encourage shoppers to stay longer on an online store and enhances user experience.
So, if you sell products of multiple brands on your Magento 2 store, then adding the option to filter through separate brand pages is always a wise tactic.
And when it comes to implementing the shop by brand functionality, the best way is to do it is by using a third-party extension.
With MageDelight Shop By Brand extension for Magento 2, you can easily integrate the shop by brand functionality instantly on your Magento 2 store.
The Shop by Manufacturer extension will also allow you to not only add dedicated page listings for all brands, but it will also enrich your store with informative and eye-catching brand pages.
And to make your brand pages look even more attractive, you also have the option to showcase brand logos and create custom descriptive content to entice your web store visitors.
From the admin perspective, the extension comes with lots of flexible settings as well as brand page management options.
For instance, as the store admin, you can decide which product attribute to use such as manufacturer, format, color, etc. for brand pages and use different attributes for each store view.
Overall, MageDelight’s Shop by Brand extension for Magento 2 is extremely powerful and intuitive that helps Magento 2 store owners to significantly improve the user experience and get more opportunities to promote particular brands and make more sales.
Final Words…
Magento 2 Shop by Brand extension is an excellent tool for Magento store owners to execute a highly targeted marketing strategy. The extension’s features can drastically improve user experience and increase conversion rate by helping customers quickly navigate through what they’re looking for.
