Facebook is undoubtedly the biggest social media platform in the world with over 2,853 million active users in 2021.
This makes it one of the best places to promote your eCommerce store products and boost your sales.
However, Facebook has recently altered its algorithm which has reduced a significant amount of content from businesses on the users’ feed.
Fortunately, Facebook still can be a powerful platform to boost your eCommerce sales.
And the good news is that you don’t even need to have a huge Facebook marketing budget to achieve your sales goal.
In this post, we’ve shared 5 tried-and-true Facebook Marketing strategies to boost your eCommerce sales.
5 Facebook Marketing Strategies to Boost eCommerce Sales
There are a plethora of strategies you can implement to boost your eCommerce sales using Facebook.
But, to help you save time & effort from the guesswork, we’ve handpicked 5 tried-and-ture Facebook Marketing strategies that have proven to help in boosting eCommerce sales.
With that being said, let’s dive right in!
1 - Identify Your Target Audience
Whatever kind of products you intend to sell using Facebook, you need to know who would need or want it.
In fact, you need to know your target audience’s location, age, job, and why your product is best for them.
Thankfully, Facebook provides an extremely help tool called Facebook’s Audience Insight tool to help you find all information related to your potential customers including gender, location, education, Facebook usage, and even past purchases.
So, leverage the Facebook’s Audience Insight tool to identify your target audience.
2 - Create a Facebook Business Page
Once you’ve the required information about your target audience, the next thing you need to do is create an official Facebook Business Page.
To create a Facebook business page, you need to sign up at Facebook.com/business and select from available business type, place, product, etc.
Simply put, fill in all the details Facebook asks to create your business page and then start optimizing it by adding your store’s logo, cover photo, profile picture, and other images.
In addition to this, you should also write an attention-grabbing & captivating short description of your eCommerce store that will interest your potential buyers.
3 - Focus On The User Benefit
Once you’ve set up your Facebook Business Page and optimized it, the next step is to start posting content.
Now, the most important thing to remember when posting content on your Facebook business page is that your every post must have a clear benefit that your potential customers will immediately recognize.
In other words, Facebook posts that are informative, helpful, entertaining always get the highest engagements.
So, it is crucial to develop a thorough understanding of your target audience, what’s most important to them, and post content that solves their problems, inspires them to take action, and may be shares a laugh with your brand.
If you can fulfill these, you’ll most certainly see an increase in engagement rate as well as your sales.
4 - Stick to a Posting Schedule
Though posting content that focuses on the user benefit should be the #1 priority, but it can only work as long as you post content consistently.
In simple words, you need to commit to a strict posting schedule so that your target audience knows what to expect and when.
When doing so, make sure to schedule the post during peak engagement hours. Many eCommerce brands post on the weekend because people simply have more free time and tend to check Facebook more times.
However, you still need to find out the optimal posting time depending on your target audience.
Facebook’s Audience Insight Tool can help you to discover the best times for your eCommerce business to post content. So, we highly recommend leveraging the Insight tool for finding the optimal posting time.
5 - Sell Your Products Directly on Facebook
Creating a Facebook business page and posting content regularly can definitely help you to increase your sales. But now, you can also sell your products directly on Facebook.
In fact, you can augment your entire eCommerce store on Facebook and start selling products on the platform.
All you need to do is create a Facebook Shop by uploading products, link business page account, set shipping & return preferences, establish payouts, etc. and start receiving order directly from your Facebook Shop.
And if you eCommerce store is based on Magento 2 platform, then you can easily synchronize your Magento 2 store with Facebook Shop to automatically set up everything.
With Magento 2 Facebook Shop Integration Extension, your Facebook Shop will automatically be synchronized with your Magento 2 store and you can easily manage your entire Facebook Shop from one place.
Overall, creating a Facebook Shop in addition to a Facebook Business Page will boost your eCommerce sales significantly.
Final Words
Running an eCommerce business is definitely competitive these days. But with the above Facebook Marketing Strategies, you can definitely increase your eCommerce sales and grow your business.
With that being said, we hope that you found this post helpful. If you’ve any questions, please ask them in the comments below.
And if you need our professional assistance in either setting up a Magento 2 Store or integrating Magento 2 Facebook Shop Extension, feel free to contact us anytime.