How to Configure Abandoned Cart Email in Magento 2?

How often does it happen that a customer adds up a few products in their cart and forgets to checkout? I believe it happens several times in an eCommerce store. To avoid that cart from being a loss, store owners can take up certain steps.

Sending reminder emails about Abandoned Cart is proven to be one of the most effective methods for the same. For a Magento 2 store, it is easy to send and manage abandoned cart emails with Magento 2 Abandoned Cart Email Extension.

This extension helps the store reduce and recover abandoned cart rates and elevate sales revenue with custom emails. Store owners can also offer discount coupons in the email reminding the customers about their cart abandonment.

How to Configure Abandoned Cart Email Extension in Magento 2?

Follow below mentioned steps to create an abandoned cart email in Magento 2.

Step 1. Installation of Abandoned Cart Email Extension

For installation, unzip the extension package file into the root folder of your Magento 2 installation.

Connect to SSH console of your server:

Now navigate to the root folder of your Magento 2 setup

Run command as per the below sequence:

php bin/magento setup:upgrade
php bin/magento setup:di:compile
php bin/magento setup:static-content:deploy
php bin/magento cache:clean

Logout and Log in again from the backend.

Step 2. Configure the Extension, email settings, and set abandoned cart time.

You need to do the configuration of Abandoned Cart Email Extension as mentioned below.

• Enabled: Enable/Disable the Extension
• Send Email to Guest Customers: Select "Yes", if you want to send email to guest user
• Stop After Visiting Cart: Select "Yes" if you want to stop sending email once user visits cart
• Set Time After Cart Will Consider as Abandoned: Specify time to set cart as abandoned. i.e. after 30 minutes cart will be considered as Abandoned
• Remove History?: Set "Yes" if you want to remove abandoned cart history which are older than 2 months
• Abandoned Cart Email Sender: Select sender email to send email
• Send Email Copy to: Specify email to send copy of email (CC)
• Product Image Height in Mails (in px): Specify height in pixel to set product image in email
• Product Image Width in Mails (in px): Specify width in pixel to set product image in email
• Add Unsubscribe Link to Emails?: Select "Yes" to to send link to unsubscribe emails

• Test Email Recipient: Specify email address to receive test email

Step 3. Create and manage abandoned cart rules, email scheduling and coupon.

You need to do the configuration of below to 

• Add New Rule : Add a new rule for abandoned cart by clicking on "Add New Rule" button
• Admin is facilitated to view, edit and delete the rule from Abandoned Cart Rule grid.

• Rule Name: Specify rule name
• Rule Priority: Specify rule priority to apply rule
  
• Enable Rule: Select "Yes" to enable rule
  
• Cancel Rule If: Select condition to cancel rule, you can select multiple conditions