Ever since Facebook was launched, marketers have gradually turned almost all popular social media networks into an additional sales channel.
In fact, social media networks have become so fertile nowadays that many online businesses don’t have a website and target social media users only.
In simple words, social selling has become a new trend that is adopted by thousands of companies from around the world.
Today, it doesn’t matter how prosperous your eCommerce store is because there are now more chances of making sales through social media networks.
And in today’s article, we’re going to talk about one such social media platform - Facebook - and how Magento store owners can maximize its potential to drive more customers to their stores and grow their sales with Facebook Shop Integration extension.
What is Facebook Shop?
In Facebook’s own words, Facebook Shops are a mobile-first shopping experience that allows businesses to create and run an online store on the Facebook platform.
Just like a regular eCommerce store, Facebook Shop allows merchants to choose the products they want to feature, tell their brand stories with customizable colors and fonts, and merchandise with product collections.
With the Facebook Shop page, an eCommerce business owner can:
- Add as many products as you want
- Customize your product inventory
- Communicate with your customers
- Get meaning insights
That being said, let’s look at further reasons why you should really consider integrating Facebook Shop to your Magento store.
Why Should You Integrate Facebook Shop to Your Magento Store?
If you run an online store, then you probably already know how important it is to get your store visitors to “Like” your Facebook page.
In other words, driving traffic from your online store to your Facebook page is extremely useful to capture a loyal following. However, it is also equally important to drive traffic from Facebook back to your online store.
Now, there are several ways you can drive traffic from Facebook to your online store.
For instance, you can regularly post relevant content, you can add links to them with CTA, or you can also pay for ads.
However, the best way to drive traffic from Facebook to your online store, and most importantly, make a sale by launching a Facebook Shop page for your business.
By integrating your Facebook Shop page to your online store, you can post your products directly on Facebook and then link those products to the individual pages on your Magento store.
Then, whenever a social media user stumbles upon your product on Facebook and clicks on the “Buy Now” button, they’ll be automatically redirected to a specific URL that you specify in your Facebook Shop settings.
In simple words, with Facebook Shop integration, every time a social media user enters your Facebook Shop and clicks on a button that leads him or her back to your online store, it gives you a probable opportunity to make a sale.
In fact, Facebook is well-known for driving highly qualified customers back to websites, especially when you combine it with either a strong following of loyal fans or Facebook ads.
Plus, even if you don’t sell a particular product on your online store, you can still use Facebook Shop to allow fans to make purchases directly from your Facebook Shop page.
All in all, Facebook Shop integration is a much-needed tool for online businesses nowadays. And the goods news is, Magento store owners can easily integrate Facebook Shop in their online stores using a third-party extension.
Why Use a Third-Party Facebook Shop Integration Extension?
There are several reasons why using a third-party extension for Facebook Shop integration is highly recommended.
For starters, by using a Facebook Shop Extension, you won’t need to gain any coding knowledge in order to properly integrate it.
This means that the online store owners can integrate the Facebook Shop on their Magento store without any outside support.
In simple words, the Magento 2 Facebook Shop extension allows you to connect your Magento store with your Facebook Shop page that only requires a Facebook App ID to establish a connection with Facebook.
Besides this, Magento store owners can also use the Google Analytics feature that comes with the Magento 2 Facebook Shop Extension to view insights such as their Facebook Shop page performance.
Plus, there is also a search functionality that allows customers to directly find the products that they’re looking for, increasing the chances of making a sale.
Most importantly, the Magento 2 Facebook Shop Integration will basically act as a gateway between your Magento store and your Facebook Shop page, which will ultimately provide you with both, a strong social media presence as well as advertising opportunities on Facebook.
Final Thoughts…
Integrating Facebook Shop on your online store will help you uncover a great sales and promotional channel.
So, if you’re looking for ways to drive more traffic from social media networks and ultimately make more sales, Facebook Shop Integration extension is a proven way to achieve that goal.
