Checkout optimization has always been the number #1 priority for eCommerce store owners.
It plays a crucial role in helping customers decide whether to complete their purchase or not.
In fact, a recent report by Kissmetrics revealed that a mandatory account creation before checking out can drive nearly 500 out of 1000 customers away from completing their purchase.
The Baymard Institute’s survey also found that around 34% of online shoppers abandon their shopping carts because they’re being asked to create an account first.
Hence, it is extremely important to provide users with a guest checkout option to make the shopping experience on your online store easy and convenient.
What is Guest Checkout in Magento 2?
The guest checkout in Magento 2 is a unique and effective feature that helps your online store to encourage new customers to make a purchase without having to create an account first.
From the customers’ perspective, this is an excellent and convenient method that reduces excess actions required to create an account, log in to their account, and then complete their purchases.
Besides this, the guest checkout feature in Magento 2 also allows customers to create an account after finishing their purchase on the checkout page.
As a result, it helps online store owners to reduce checkout time, increase the number of successful conversions, and convert guest customers into loyal customers.
And in this tutorial, we’re going to show you exactly how to enable guest checkout in Magento 2 store.
Step-by-Step Process to Enable Guest Checkout in Magento 2
The Magento 2 platform comes with an in-built guest checkout feature to allow customers to complete the checkout process without creating an account first.
However, Magento 2 store owners need to activate the guest checkout feature first.
But the good news is, you can easily enable the guest checkout feature in a matter of minutes.
Here is the step-by-step process you can follow to enable or disable the guest checkout feature in your Magento 2 store.
Step 1
First of all, login to your admin panel and navigate to Stores> Settings >Configuration.
Step 2
Now, open the Sales section and click on the Checkout tab.
Step 3
Next, find the Checkout Options section in the Checkout tab.
Step 4
After that, select the Use System Value checkbox and choose Yes in the Allow Guest Checkout field.
Step 5
Finally, click on the Save Config button to save changes and finish the process.
Conclusion
So, that’s about it!
This is how easy it is to enable or disable the guest checkout feature in a Magento 2 store.
Alternatively, you can also utilize the One-Step Checkout Magento 2 Extension to enable the guest checkout feature in your Magento 2 store.
One-Step Checkout Extension, besides providing the guest checkout feature, also transforms the Magento 2 default multi-steps checkout process into a smart, one-step checkout process.
This, in turn, further enhances the checkout convenience for customers, which ultimately boosts the conversion rate even higher.
So, if you’re serious about improving the checkout experience while increasing the sales on your online store, you should really consider installing Magento 2 One Page Checkout Extension.
And if you need our professional assistance, feel free to contact us anytime.