Magento 2 is undoubtedly one of the best eCommerce platforms out there to build eCommerce stores. But, in order to succeed in the eCommerce market, you need to increase visibility and drive traffic to your Magento 2 store.
This is where Search Engine Optimization steps into the picture. Search Engine Optimization or SEO is a proven technique to naturally increase visibility and drive traffic to a website.
In fact, approximately 93% of all online experiences nowadays derive from search engines like Google, Yahoo, Bing, Baidu, etc.
However, another SEO research revealed that 75% of internet users only scan the first page of search engine results.
What this means is that if your Magento 2 store doesn’t show up on the first page of search engine results, your potential customers won’t be able to find you.
Even if you’re selling superior quality products, it won’t matter because your potential customers won’t know that your store exists.
The point is, if you want to survive in the eCommerce market, you need to make SEO a top priority.
Fortunately for you, there are certain tips and techniques you can implement to improve your SEO efforts.
Below, we’ve compiled a list of the top 5 proven Magento 2 SEO tips to rank high and boost visibility.
5 Magento 2 SEO Tips to Rank High and Boost Visibility
SEO is an ongoing process. That means you’ll have to constantly put in efforts to see results.
But if you’re an SEO novice and wondering where to start SEO for your Magento 2 store, here are the 5 proven Magento 2 tips that have proven to help in boosting visibility and ranking high on search results.
Tip 1. Use the Latest Version of Magento 2 Platform
When it comes to online business, the most updated version of any software is often the best version.
This is because the latest version almost always has fixed or at least improved some disadvantages of the previous version of the software.
And it’s the same for the Magento 2 platform as well.
So, it is recommended to use the latest version of the Magento 2 platform to embrace the latest and updated improvements.
Tip 2. Speed Up Your Magento 2 Store
In SEO, page loading speed is a key influencing factor that directly affects the search engine rankings of a website.
In fact, Google has started to penalize slow-loading websites & demote their pages on the search engine results.
However, if you improve the loading speed of your Magento 2 store, then search engine crawlers will definitely reward you for it by pushing your SEO rankings towards the top positions.
So, we highly recommend checking the current loading speed of your Magento 2 store through the Google PageSpeed Insights tool.
And if they’re slow-loading, then make sure that all web pages fast-loading and properly optimized for search engines.
Tip 3. Create SEO-Friendly URL Structure
URL is basically the location of a resource such as a web page on the internet.
They’re extremely helpful to search engines for systematically provide correct results to internet users.
So, it is crucial to create accurate URL structures that easy to crawl and understand for search engines.
The best practice to create accurate URLs is to keep them short, clean, and most importantly, SEO-friendly.
Here’s the best example of a well-structured, SEO-friendly URL:
Just like the above URL example, you should write an accurate URL by determining which categories and subcategories to use and how to present them in your URLs.
Tip 4. Optimize Product Images
Product image optimization is another proven technique to improve SEO rankings and boost the traffic of an eCommerce store.
It helps to reduce the file size of your product images while maintaining their high-quality resolution.
Many store owners don’t yet believe it, but optimized product images can have a great impact on the loading speed of an eCommerce store. And it can ultimately result in improved SEO rankings & boosted visibility.
In addition to product image optimization, you should also consider writing accurate <Alt> tags for all images.
<Alt> tags help to rank your store’s product images higher on search results.
So, make sure that the name of every product image file clearly characterizes what the image is about.
Tip 5. Start a Blog
Apart from the on-page SEO activities that we mentioned above, you can also leverage content marketing to rank high on the search engine results and boost visibility & traffic to your Magento 2 store.
When it comes to content marketing, we always recommend starting a blog.
According to the latest blogging statistics by TechClient, eCommerce stores with a blog have a whopping 434% more indexed pages.
Not only that but starting a blog on your Magento 2 store has many rewarding benefits like:
- Having a blog will allow you to target keywords that you couldn’t on your product pages.
- Having a blog will help you to drive additional exposure to your Magento 2 store.
- With a blog, you can create lots of unique URLs and pages to target a variety of your focus keywords.
- Lastly, you can also provide step-by-step tutorials on how to use your products & encourage customers to make the purchase.
Overall, starting a blog can bring phenomenal results for your Magento 2 store in terms of traffic, boosted visibility, and improved SEO rankings.
Bottom Line…
If you’re looking for the best ways to boost SEO rankings and visibility of your Magento 2 store, you should immediately put the above-mentioned SEO tips to practice.
On the other hand, if you’re a complete SEO novice and looking for an alternative solution, you can consider installing Advanced SEO Suite for Magento 2 in your online store.
SEO Pro is a widely-used, all-in-one SEO Suite that helps store owners to fix all kinds of on-page issues, create HTML/XML sitemap, automatically generate meta tags, and much more.
Besides this, the extension also provides a smart toolbar to help you analyze the on-page SEO with improvement suggestions to boost SEO rankings & visibility of your Magento 2 store.
With that, we hope that you found this post helpful. If you have any questions or need our professional assistance, feel free to contact us at any time.
Recommended Read: Magento 2 SEO Settings for Better Search Engine Visibility